5.

Target Audience for My Music Magazine

The target audience for my music magazine will be for males and females, primarily around the 16 to 35 age range. Slightly younger and older people are the secondary audience as the generation of music in the magazine will be of people who are that age. The magazine will appeal to a more mainstream audience, and therefor the age range is perfect for the magazine.

Demographics

Gender and age: Male and female, Primary 16-35

S.E.G.: C1, C2, D and E

Psychographics

VALS (value life styles): any, less on groups driven by needs

Maslow’s hierarchy of needs: Self actualisation, esteem, social