8. Found images draft

8. Layout draft

7. Initial ideas

6.

Music Magazine Price

My magazine will be published once a fortnight, and the price at £3.00. I have chosen this price because it is appropriate for a number of reasons. Firstly, three pounds every two weeks is an affordable price for the target audience to afford. Secondly, the price is high enough to make a profit. For example, Q magazine is published monthly and costs £4.00. This means that a further £2.00 every month will be spent by buyers.

5.

Target Audience for My Music Magazine

The target audience for my music magazine will be for males and females, primarily around the 16 to 35 age range. Slightly younger and older people are the secondary audience as the generation of music in the magazine will be of people who are that age. The magazine will appeal to a more mainstream audience, and therefor the age range is perfect for the magazine.

Demographics

Gender and age: Male and female, Primary 16-35

S.E.G.: C1, C2, D and E

Psychographics

VALS (value life styles): any, less on groups driven by needs

Maslow’s hierarchy of needs: Self actualisation, esteem, social

NME Magazine front cover, contents page and double page spread LIIAR analysis

                       Front cover                                       Contents

                                             

 Double page spread

Masthead: Firstly, the masthead is short, memorable and acts as an ident, making it highly noticeable and easy to remember. Secondly, it is large and bold. The masthead therefor acts as the logo and makes the magazine unique and easily recognisable. However, it is not completely dominant, as the image and title of The Vaccines is the main subject. Nevertheless, it being large and bold, and located at the top left of the page, makes it obvious and outstanding. The colour of the masthead has overall positive connotations and is a primary colour.

The main image: The main image is dominant, and therefor attracts the initial attention straight away along with the accompanied title. The photo is in medium long shot from the waste upwards and clearly shows their facial expressions and spatial relation to each other. It is also in very high quality, showing that this is a professional photo taking. The main image has strong anchorage because the reader can tell from the image that it’s about The Vaccines, and that the band are either feeling or going through something energetic and/or wild.  

House style: The front cover stylistics is different from the other pages. Firstly, the front cover includes allot of blue, and the font is different on the the whole of the front cover opposed to the rest of the magazine. This magazine is presented in a newspaper style; with typical newspaper layout and colour choices. NME is a music news and information magazine mainly, so the newspaper style fits into the genre. The front cover is more bright and exuberant to attract the audience. The deck for each headline is similar throughout, and therefor makes the pages look even and tidy. It also uses skylines in consistent size and fonts to further keep maintain the tidy and professional looking layout.

Articles: The articles are appropriate and clear. On the contents page, there are also captions accompanying the articles. They are easy to understand and clearly shows were they are, there for not causing any inconvenience for the audience. The articles like ‘win Kasabian New Year’s Eve tickets’ and ‘inside their weirdest gig ever’ for example are clearly stated and straightforward.

Anchorage: The images especially fix the anchorage. The main image shows the band looking like they are shouting and getting blasted by water. This emphasises energy and excitement, there for directing the reader to the rock ‘n’ roll genre.

Price and barcode: The price and barcode is located at the bottom right of the front cover

Free gifts and competitions: There is a free poster sign on the front cover. The free gift is to further give the audience a reason to buy to the magazine.

Message/moral values: The magazine is about being interested about music, and the magazine may reach out to people, who don’t particularly like alternative music, and tell them to be more open minded.

Target audience: The target audience is male and females, mainly in their teens or twenties, and so appeals to a mainstream audience.

Demographics

S.E.G.: C1, C2, D and E

Psychographics

VALS (value life styles): any, less on groups driven by needs

Maslow’s hierarchy of needs: Self actualisation, esteem, social

Representation: This magazine represents the people involved and featured magazine, alternative music and its fans. It represents them realistically as it is a news magazine based allot on real facts and stories.

Q Magazine front cover, contents page and double page spread LIIAR analysis

Masthead: It is located at the top right and is very distinctive, and also is very prominent on newsstands and shelves. The red square contrasts well with the white Q sign. It is the universal logo for Q Magazine. Like the NME, it is short and memorable, and even more so as it is only one letter. It dominates the corner of the page but not completely, with the main image being in front of it. Magazines mainly do that because as long as the logo is in clear view, it is recognisable, but the main headline is the main focus and the main image need to be outstanding and in the readers face.

The main image: The main image is completely dominant as it is the main focus of the magazine. It is large and contrasts with the white space, giving it a 3-D look. The shot is a MLS and shows practically nearly all of their bodies. The band members are dressed fairly rebelliously, which suggests that they are still in a ‘fighting talk’ spirit. They are facing the audience all but one of them, who is looking at Bono. This could mean that the band have a direct link with the audience, but Bono is the main focus.

House style: The contents pages and front cover has a consistency in colour, but the structure and layout is patchy and looks different in different places. The double page spread is different from the rest. The colour red is apparent in lots of places. This is a primary colour and could possibly connotate passion, and that Q is passionate about music. The magazine uses a couple of fonts, and so the same couple is used all the time. But each font isn’t used specifically, and so is used seemingly at random.

Articles: The articles are all described and are clear to understand, allot of the time, with a main headline in bold, and title underneath it in bold and then the article. This makes it easy for the reader to scan through pages and quickly know what the article is about. However, the contents and the order of them are confusing and out of order, with the higher pages coming before the lower ones, and some pages completely missed out. I personally found it hard to find certain parts of the magazine because of the lack of structure.

Anchorage: It is clear and fixed because the images and articles and titles all fir within the indie rock/alternative scene. All the images are large and stand out, so you can see all the artists involved, the reader knows what kind of artists are discussed; especially U2 on the front cover indicates straight away it is an alternative magazine.

Price and barcode: It is on the bottom right, and is £4.50, but also comes with an extra booklet, and this edition a CD. It is published monthly and so the price is definitely affordable for most people, in contrast with NME which a month will cost about twice as much.

Message/moral values: The magazine is about being interested about music, and the magazine may reach out to people, who don’t particularly like alternative music, and tell them to be more open minded.

Target audience: The target audience is male and females, mainly in their teens or twenties, and so appeals to a mainstream audience.

Demographics

S.E.G.: C1, C2, D and E

Psychographics

VALS (value life styles): any, less on groups driven by needs

Maslow’s hierarchy of needs: Self actualisation, esteem, social

Representation: This magazine represents alternative music and its fans positively and factually.