Target Audience for my product
The target audience for my magazine will be for male and females, primarily around the 16 to 19 age range, but generally any slightly younger persons (considering joining Wyke) and even parents or jobseekers looking to see what Wyke has to offer e.g. P.E. job. The 16-19 people would read the magazine to find out more about subjects, leisure activities and college events.
Demographics
Gender and age: Male and female, Primary 16-19
S.E.G.: C2, D and E
Physiographics
VALS (value life styles): Outer-directed, outer and inner-directed, college students looking to be successful, achieve and get involved
Maslow’s hierarchy of needs: Self actualisation, esteem, social
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